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1.
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Marketing management : analysis, planning, and control / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 1984
Description
794 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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2.
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Kotler on marketing : how to create, win, and dominate markets / Philip Kotler
Book
Publication
London : Simon & Schuster, 1999
Description
xiv, 257 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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3.
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Marketing para o século XXI / Philip Kotler ; trad. Saul Barata
Book
Publication
Lisboa : Presença, 2001
Description
279 p. :
il. ;
23 cm
LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
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4.
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Marketing para o século XXI / Philip Kotler ; trad. Saul Barata
Book
Publication
Lisboa : Presença, 2000
Description
279 p. :
il. ;
23 cm
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (2).
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5.
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Marketing para o século XXI / Philip Kotler ; trad. Saul Barata
Book
Publication
Lisboa : Presença, 2010
Description
279 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (2).
Reference (1).
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6.
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Marketing para o século XXI / Philip Kotler ; trad. Saul Barata
Book
Publication
Barcarena : Presença, 2013
Description
277 p. :
il. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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7.
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Marketing essencial : conceitos, estratégias e casos / Philip Kotler ; trad. Sabrina Cairo
Book
Publication
São Paulo : Prentice Hall, 2005
Description
viii, 406 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (3).
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8.
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Princípios de marketing / Philip Kotler, Gary Armstrong
Book
Publication
Porto Alegre : Bookman, 2023
Description
XXII, 714 p.
LocationBiblioteca IPAM Porto
Availability
No copies available
Checked out (1).
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9.
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Marketing y gestión de servicios : la gestión de los momentos de la verdad y la competencia en los servicios / Christian Grönroos ; prologos Philip Kotler y Jan Carlzon
Book
Publication
Madrid : Diaz de Santos, 1994
Description
XIX, 291 p. ;
24 cm
LocationBiblioteca IADE-UE, Biblioteca IPAM Porto
Availability
Available (2).
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10.
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Principles of marketing / Philip Kotler, Gary Armstrong
Book
Publication
New Jersey : Prentice Hall, 2006
Description
XX, 651 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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11.
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O marketing sem segredos : Philip Kotler responde as suas dúvidas / Philip Kotler ; Bazan Tecnologia e Lingüística, trad.
Book
Publication
Porto Alegre : Bookman, 2005
Description
159 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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12.
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Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 2003
Description
VII, 536 p
LocationBiblioteca IPAM Porto
Availability
Available (1).
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13.
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Marketing : edição compacta / Philip Kotler ; H. de Barros, trad.
Book
Publication
São Paulo : Atlas, 1987
Description
596 p. ;
21 cm
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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14.
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Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 2008
Description
504 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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15.
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Marketing places : attrating investment, industry and tourism to cities, states and nations / Philip Kotler, Donald H. Haider, Irving Rein
Book
Publication
New York : The Free Press, 1993
Description
vii, 388 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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16.
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Administração de Marketing : análise, planejamento, implementação e controle / Philip Kotler ; Ailton Bomfim Brandão, trad.
Book
Publication
São Paulo : Atlas, 1996
Description
676 p.
LocationBiblioteca IPAM Porto
Availability
Reference (2).
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17.
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Princípios de marketing / Philip Kotler, Gary Armstrong ; trad. Cristina Yamagami
Book
Publication
São Paulo : Prentice Hall, 2007
Description
xix, 600 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (5).
Reference (1).
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18.
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Marketing estratégico para instituições educacionais / Philip Kotler / Karen F. A. Fox ; trad. Ailton Bonfim Brandão
Book
Publication
São Paulo : Atlas, 1994
Description
440 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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19.
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Marketing de A a Z : 80 conceitos que todo profissional precisa saber / Philip Kotler ; trad. Afonso Celso da Cunha Serra
Book
Publication
Rio de Janeiro : Campus, 2003
Description
251 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (3).
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20.
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Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
Book
Publication
Harlow : Pearson , cop. 2020
Description
676 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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